The Full Story
About our Marketing
Challenged with the task of having no marketing experience or any experience in sales I had to create our own instagram account and figure how to market to everyone.
To market for DUDE CO. on Instagram, we created visually appealing content that showcases our brand and products, and engaging with our audience through comments and direct messages, and leveraged features like Stories and hashtags to increase our discoverability and reach. Additionally, we are considering collaborating with influencers to expand our reach and utilize Instagram ads to target a wider audience and track performance metrics for optimization. We also utilized our videography skills and produced some reels on instagram and tik tok
In Person
There was a lot of sales that took place in person and what I learned was the best tacktick was to go up to everyone who already knew about the brand via instagram and most everyone wanted a hoodie. I got so many sales from just going up to random people through the school and selling as many as possible and then hand delivering them to save cost for them on shipping.
Results
